Articles and Blog PostsArticles and blog posts are almost the same. Both need to be interesting informative and helpful. Both should be optimized to rank well on the search engines. Articles tend to be longer, between 1000-2000 words. Blog posts are usually around 700 words.
The main difference is how they are used and what you hope to accomplish with each.
Articles are the wide net you cast in the online space hoping to bring new viewers to your website. Your goal is to have as many publishers as possible share your article on their website and their email list.
Blog posts are to keep your current readers on your site longer and to keep them coming back for more.
Below are a number of samples of articles and blog posts I have used in the past. A lot of them were written before blogs existed.
Oppositional Defiant Disorder Treatment
This article deserves special mention because it was ranked on the first page of Google search results for about 6 years.
How to Create an Emotional Bond with Your Child
This piece was written in 2004 and has been hosted on over 100 websites and has brought countless visitors to my site. Even now, 17 years later, about 50 sites have this article posted.
That is the big advantage of using articles. For a small amount of effort, you get something that will build your site for decades.
Here are some other articles and blog posts in no particular order.
Melatonin, Sleep Enhancement, and ADHD
Hair Mineral Analysis
How to Approach Being a Stepparent
Is Your Child Touch Sensitive?
Your Child’s ADHD Advantage
Are Teething Gels Safe?
Bipolar Email Sample
This is an email I used to promote a program for parents of bipolar children:
Name Capture SamplesBuilding an email list is essential for any business. I explain why in:
Why you need an email list
Here are 3 examples of name capture pages that I have used over the years.
Name Capture Samples
Sales Letter Samples
This sales letter is an upsell letter. Parents who bought one of my products were shown this letter at checkout to see if they would buy something else.
When you offer buyers an upsell, usually some small but not insignificant number of purchasers go for such an offer. For this letter, my conversion rate was between 20%-40% depending upon the lead product.
This sales letter is for my main program on child behavior. I originally created this program as a free giveaway for buyers of my ADHD program. It quickly became apparent that parents were much more interested in parenting help than with ADHD treatment help.
Initially, I had no idea what to charge for this program. I started selling this for $67 and after testing a number of price points found $137 to be optimal. This particular letter was a test to try to raise the price by offering a payment plan. $137 still was better.
This program accounted for about 80% of sales for most of the life of my website. I created it in 2004 in two weeks during my lunch breaks.
As part of my monthly continuity program, I interviewed a number of experts focusing on various topics. I packaged these talks together and used it as a cheap downsell. It cost me nothing to create since I just used what I had already made. This was an easy way to produce extra income with very little work.
Ten Talks on Child Behavior
Sample Order Form
You have done all the hard work to get a customer to decide to buy. Then when it comes time to cross the finish line, they get to the order form and then opt-out.
This is common. In some industries over 75% of customers have a credit card in hand and are ready to buy. Then they get to the order form, see something they don’t like, and go away, never to return.
You need to create an order form that will minimize this from happening. This is critical.
The following sample order form includes a number of key elements to encourage clients to follow through with the purchase.
Sample Order Form
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